Job Summary:
A hands-on, full mix marketing role with responsibility for successfully delivering a wide range of marketing projects.
Working across the business, with colleagues at all levels, the successful candidate will provide advice and guidance to business teams, including our portfolio of Group businesses, and identify optimum solutions to achieve their project goals.
Managing multiple projects at any one time, the role requires the delivery of a wide range of collateral including sales materials, technical documents and digital content.
The Marketing Executive will monitor results and feedback on project delivery to inform and influence future activity and plans, contributing to the wider marketing strategy where appropriate.
Duties will also include supporting other department activity as and when required, including PR, internal communications, and event management.
Key Responsibilities:
- Contribute to strategic plans.
- Plan, implement and develop projects and plans.
- Monitor and report on project activity.
- Provide advice and guidance on marketing solutions.
- Support Group business with marketing activity delivery, including planning, setting standards and sourcing suppliers.
- Uphold company branding and maintain high standards across all collateral.
- Hands-on delivery of projects.
- Produce a wide range of collateral in line with company branding.
- Liaise with agency partners and other external creative resources.
- Copywriting and proofreading.
- Update and monitor the company website and social media channels as required.
- Support the wider business with event management including stand production, promotional merchandise and literature requirements.
- Support digital activity, including email campaigns and AdWords.
- Guard and maintain the corporate brand, messaging and tone of voice, across all communications.
Qualifications, Knowledge, Experience and Skills:
Qualifications
- Degree level qualification
Skills
- Highly organised with the ability to adapt to changing business priorities.
- Ability to create engaging marketing collateral that communicates product/service
value in line with company branding.
- Independent worker with the ability to apply critical thinking to achieve optimum outcomes.
- Ability to process technical information and present it in an engaging way to various audiences.
- Excellent copywriting skills.
- Great communication and the ability to work as part of a wider team.
- Keen eye for detail and creative flair
- Pro-active with the ability to work on own initiative.
- IT literate and proficient in the use of MS Office Packages.
Experience
- 3+ years in a marketing role.
- Proven track record in producing a range of collateral.
- Experience of digital marketing techniques including email campaigns, SEO and AdWords.
- Working knowledge of WordPress, Google Analytics and MailChimp.
- Demonstrable experience of producing high calibre written content.
- Experience across social media platforms including LinkedIn and YouTube